THE NO BS MICRO INFLUENCER RESEARCH WORKSHEET

Because Not All Followers Are Created Equal (And Most Won’t Buy Your Stuff)

Stop wasting your time and money on influencers with pretty feeds but zero actual influence. This straight-talking worksheet cuts through the Instagram smoke and mirrors to reveal which micro-influencers are worth your investment and which are just collecting free products.

What You’ll Actually Get:

• 8-page fillable PDF research framework (not some fluffy “guide” that tells you to “find authentic voices” 🙄)
• Step-by-step scoring system that quantifies influence beyond vanity metrics
• Real-world engagement rate calculator with industry benchmarks
• Audience quality assessment matrix (so you know if they’re followed by actual humans or just bots from questionable countries)
• Red flags checklist that spots potential disasters before you commit
• Compatibility rating system to match influencers with your specific brand needs

Why This Isn’t Like Other Research Templates: Most influencer worksheets just tell you to check follower counts and engagement rates. Groundbreaking advice, right? This worksheet goes beyond the basics to help you identify micro-influencers who might have smaller audiences but will actually drive sales—not just likes.

You’ll learn to spot the difference between an engaged community of potential customers and a large but useless audience of fellow wannabe influencers who have no intention of ever buying anything.

Who This Is For:

• Small business owners tired of sending products into the influencer void
• Marketers who need to justify influencer spending with actual results
• Anyone who’s ever looked at an influencer’s perfect feed and thought, “But will this sell my stuff?”

Who This Is NOT For:

• People who think follower count equals influence
• Brands just looking to see their products in pretty flat lays
• Anyone afraid of data-driven marketing decisions

The Hard Truth: 90% of micro-influencers aren’t worth your investment. This worksheet helps you find the 10% who are.

→ FREE with Browser Membership ($23 value) → Or purchase individually for $23